Facing the Fashion Future
Key structural trends fashion brands must act on now globally
Tuesday, January 30, 2024Report
Fashion & apparel is one of the fastest-paced global industries, worth over 1.7 trillion dollars. Many would argue that fashion has a cyclical nature. What was on trend in the nineties is what can be seen in magazines and shop windows today.
However, the reality of the modern-day fashion industry is fuelled by constantly changing consumer interests, trends, and service expectations. These are now all shaped within our digitally driven, globalised world.
Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future:
- Value for Money and Price
- Digital Capability
- Omnichannel Experience
- ESG & Sustainability
- AI & Tech-Enabled Operating Model and Supply Chain
If you're a brand, investor, or supplier eager to explore the underlying details of these key trends, access the full report below or reach out to one of our experts:
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OC&C Retail Proposition Index 2023
We’re delighted to share the OC&C Retail Proposition Index, which anoints this year’s winning retailers in the eyes of consumers, and also highlights the key trends influencing UK consumer behaviour over the last year. Now in its 13th year, the report is based on speaking to over 40,000 consumers and commenting on c.700 of the world’s leading brands.